The Future of OTT and Ad-Based Streaming Platforms

Recently, OTT services have become extremely popular with many viewers.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly website increased demand for OTT platforms.

OTT refers to services that deliver various types of content through the internet.

Popular platforms include Netflix, Watcha, and TVING.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

It allows people to enjoy different genres from a single service.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

The future of streaming services is exciting to watch.